Location:
Golden, CO

General Description:
The Product Manager will concentrate on assigned product and/or group of products in order to increase revenue, market share and profitability for assigned product. This individual will provide technical sales support to various internal and external customers. The Product Manager will be responsible for the P&L of this product and doing all the necessary things to continue to make it sustainable and profitable for Parkson.

Primary Duties & Responsibilities:
* Promote the product line directly and indirectly with reps to win the pre-selection process. Spec positioning strategies and tactics need to be understood and employed.
* Provide sales support to sales representatives and Customers (end users and consultants) on applications, design specifications, and pricing.
* Develops product specific selling strategies and performs competitive intelligence as needed to execute growth strategies.
* Develop/own business plan with clear go-to-market strategy. This business plan also includes growth and sales strategies related to the Aftermarket Parts and Services business for the product/portfolio.
* Work closely with Application Engineers (AEs) and/or Technical Sales Managers (TSMs) to make sure customer requests are satisfied in an accurate and timely manner.
* Provide backup for the AE duties of the product line/portfolio if required.
* Makes sales presentations alone or with Regional/Technical Sales Managers and/or sales reps to all customers.
* Develops all training presentations and materials for the product. This includes but is not limited to training for sales, application engineering, reps, the service department, and the parts department. Provides mechanical and operational expertise in support of sales.
* Functions as the product expert on equipment design and applications while managing the product through its lifecycle ensuring compliance with local laws and regulations.
* Help existing customers troubleshoot operational issues.
* Develop ideas and plans for product improvements, cost reduction, win strategies, development funding, and determine resource allocation and then institute those ideas.
* Assist in on-time, on-budget development and launch of innovative commercial and technical offerings following Parkson’s product development process.
* Know the market that the product(s) serves and understand the features and benefits of our product and its competitors.
* Work on a value proposition for said products as well as competitive reports, defining specifications and other defensive and/or offensive activities to improve market share.
* Ownership of Product Health Checklist which inventories sales toolbox and necessary supporting tasks and documentation. Create and/or update items as needed to pro-actively maximize market share of the product.
* Create messaging for product marketing.
* Develop and maintain installation lists for the product.
* Work with the marketing and engineering departments to create and update needed sales tools such as specifications, drawings, and case histories.
* Make sure sales reps and RSM’s are trained and knowledgeable about assigned products.
* Work with the sales team and set guidelines for market/competitor pricing, gross margins, sales strategy, competitive analysis and quotation templates.
* Maintain a key role with licensee of product – if one exists.
* Tracks and benchmarks global competitors - technology, product portfolio and pricing.
* Development of professional papers and support of Parkson technology group in the development of technical papers to improve Parkson's overall brand position.
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Travel:
* Travel varies 20 - 40%, domestic. Limited international travel may be required.

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